Question 1

What is a hook?

Accepted Answer

The first 1-3 seconds of a video that determines whether viewers keep watching. On short-form, the hook controls 80%+ of the retention curve.

Question 2

How many hooks per generation?

Accepted Answer

8 per run, sorted across curiosity, controversy, listicle, and "you are doing X wrong" archetypes.

Question 3

Can I pick the archetype?

Accepted Answer

Yes — toggle to lock to a specific archetype, or let the tool produce a balanced mix.

Question 4

Does it tailor to a platform?

Accepted Answer

Yes. TikTok favors text-overlay-friendly hooks under 8 words. YouTube Shorts allows slightly longer. Reels split the difference.

Question 5

Will it work for long-form YouTube?

Accepted Answer

Yes — toggle "long-form" and we generate 15-30s opening monologues that set up retention without giving away the payoff.

Question 6

Does the hook tie to a specific topic?

Accepted Answer

Yes. Provide your video topic and the hooks are written specifically for that subject.

Question 7

How is this different from a generic title generator?

Accepted Answer

Titles attract clicks before the play. Hooks retain viewers AFTER the play. The structures and word counts differ.

Question 8

Can I refine a hook I half-like?

Accepted Answer

Yes — drop it into the "rewrite" box and pick a direction (sharper, softer, more curious) for a tuned variant.

Question 9

How many free generations?

Accepted Answer

5 per day anonymous, 30 per day free signed-in, unlimited on Starter+.

AI Hook Generator