---
title: "Hailuo AI Video Generator — Run Hailuo 2.3 Online"
description: "Run MiniMax Hailuo 2.3 online with no Hailuo account: turn your image into a 6-second 768p clip for 17 credits. Compare Hailuo 02, Kling and Wan."
canonical: "https://aicontentdrop.com/models/hailuo-2-3"
source: "https://aicontentdrop.com/models/hailuo-2-3"
---
MINIMAX HAILUO 2.3

# Hailuo 2.3 AI Video Generator Online

Hailuo 2.3 is MiniMax's video model for turning a still image or a prompt into a short clip, released in October 2025 as the successor to Hailuo 02. On AI Content Drop you run it from your own start image without a Hailuo account, next to 50+ other models on one credit balance. One 6-second 768p clip costs 17 credits.

Open the Hailuo 2.3 generator

See plans and credit prices

- Maker

  :

  MiniMax
- Released

  :

  October 28, 2025 (Hailuo 02: June 18, 2025)
- Input here

  :

  Start image plus a text prompt
- Clip here

  :

  6 seconds at 768p
- Audio

  :

  None: silent video
- Credits per clip

  :

  17 credits, flat
- Plans

  :

  Any paid plan, from $19 a month
- Also via

  :

  REST API and MCP (model id hailuo_2_3)

Updated November 7, 2026 · By the AI Content Drop editorial team

Specs and credits

## Hailuo 2.3 specs and credits per clip

The table lists each Hailuo 2.3 version you can run on AI Content Drop, what it renders on this platform, and the credits one clip costs.

| Version | Best for | Resolution here | Length | Audio | Inputs | Credits per clip | Try it |
| --- | --- | --- | --- | --- | --- | --- | --- |
| Hailuo 2.3 | Animating a product photo, portrait or anime still into a short social clip | 768p | 6 s | No audio | Start image (required) plus text prompt | **17** credits Flat per clip | [Open Hailuo 2.3 in the generator](https://aicontentdrop.com/generate/marketplace?models=hailuo_2_3) |
| Hailuo 02 (the Hailuo AI card) | Text-only drafts and 10-second takes when you have no start image | 768p | 6 or 10 s | No audio | Text prompt, or start image plus text | **17** credits Flat per clip | [Open Hailuo 02 (the Hailuo AI card) in the generator](https://aicontentdrop.com/generate/marketplace?models=hailuo_ai) |

Credits come with every paid plan. The Starter plan costs $19 a month and includes 150 credits; [compare every plan and its monthly credits](https://aicontentdrop.com/pricing).

THE MODEL

## What is Hailuo 2.3?

Hailuo 2.3 is a video generation model from MiniMax that turns a text prompt or a still image into a short clip of 6 or 10 seconds. MiniMax released it on October 28, 2025, together with a cheaper Hailuo 2.3 Fast variant, as the successor to Hailuo 02.

MiniMax positions the model on motion: body movement, physical actions, facial micro-expressions and stylized looks such as anime and ink wash. In MiniMax's own API it renders 768p clips of 6 or 10 seconds and 1080p clips of 6 seconds, at 24 frames per second. It makes silent video; MiniMax's documentation lists no audio output for it.

### Made by MiniMax

MiniMax is an AI model company founded in early 2022. Besides the Hailuo video models it builds text, speech and music models, and it sells access through its own apps and an API platform. Hailuo AI is the name of MiniMax's consumer video site and app, and also of the model family behind it.

### Where Hailuo 2.3 sits today

MiniMax's API documentation now lists Hailuo 2.3, Hailuo 2.3 Fast and Hailuo 02 as legacy models. Its newest video model is MiniMax H3, released on July 31, 2026. H3 is not offered on AI Content Drop yet, so Hailuo 2.3 is the newest MiniMax model you can run here.

### What it means for you here

On AI Content Drop, Hailuo 2.3 animates a start image you upload into a 6-second 768p clip for 17 credits. You do not need a Hailuo account, a MiniMax developer key or a separate subscription, and the same credits run every other model on the platform.

- ranking of the best AI video generators

WHICH VERSION

## Hailuo 2.3 vs Hailuo 02

Hailuo 2.3 is the newer model and, according to MiniMax, moves bodies, faces and stylized scenes better than Hailuo 02 at the same API price. Both share the same resolution and length options at MiniMax. On this platform the practical difference is the input: Hailuo 2.3 needs a start image, while Hailuo 02 also works from text alone.

### Choose Hailuo 2.3 when

You have a start image you like, such as a product photo, a portrait or an anime still, and you want natural movement out of it. MiniMax aimed this version at expressions, body motion and stylized looks, the areas where it says 2.3 improved.

### Choose Hailuo 02 when

You have no image and want to test an idea from text alone, or you want a 10-second take. Hailuo 02 costs 17 credits here, so it is an inexpensive way to sketch a scene before you make a start image for Hailuo 2.3.

### What did not change

Neither version makes sound, both stop at 10 seconds per clip at MiniMax, and both take natural-language prompts with optional bracketed camera commands.

|  | Hailuo 2.3 | Hailuo 02 |
| --- | --- | --- |
| Released by MiniMax | October 28, 2025 | June 18, 2025 |
| Lengths and resolutions at MiniMax | 768p at 6 or 10 s; 1080p at 6 s | 512p or 768p at 6 or 10 s; 1080p at 6 s |
| Inputs at MiniMax | Text, or a first-frame image | Text, a first-frame image, or first and last frames |
| MiniMax API price, 6 s at 768p | $0.28 | $0.28 |
| What MiniMax says is new | Better body movement, physical actions, micro-expressions, anime and ink-wash styles, and response to motion commands | New NCR architecture, native 1080p, stronger instruction following and physics |
| Status in MiniMax's API docs | Legacy | Legacy |
| Inputs here | Start image required, plus text | Text only, or start image plus text |
| Clip here | 6 s at 768p | 6 or 10 s at 768p |
| Credits per clip here | 17 | 17 |

- our Hailuo 02 review

ON AI CONTENT DROP

## What renders here: Hailuo on AI Content Drop

AI Content Drop runs Hailuo 2.3 as image-to-video: you upload a start image, describe the motion, and get a 6-second 768p clip without audio for 17 credits. Hailuo 02 runs from text or an image and renders 6 or 10 seconds at 768p for 17 credits. These are the settings this platform sends, and they are narrower than MiniMax's headline options.

### A start image is required for Hailuo 2.3

The Hailuo 2.3 lane here is image-to-video only. A Hailuo 2.3 request without a start image is refused, and a refused request costs nothing. Your image becomes the first frame, so it sets the subject, the framing and the shape of the clip.

### 768p, not 1080p

MiniMax offers 1080p for 6-second Hailuo clips, but this platform renders the 768p standard tier for both Hailuo versions. 768p is a little above 720p HD and suits feed formats such as Reels, Shorts and TikTok. If you need a 1080p master, Wan 3.0 here renders 1080p.

### Length: 6 seconds on Hailuo 2.3

Hailuo 2.3 clips here are 6 seconds long. Hailuo 02 renders 6 seconds, or 10 seconds when you choose a length of 10 seconds or more. For one longer take, Seedance 2.5 and Wan 3.0 here run up to 30 seconds.

### No audio

Both Hailuo versions return silent video. Add music, a voice-over or sound effects in an editor, or pick a model that makes sound in the same render, such as Seedance 2.5 or Wan 3.0.

### The shape comes from your image

This lane sends no aspect-ratio setting to Hailuo. For Hailuo 2.3 the clip follows the shape of your start image, so crop it to 9:16 for vertical feeds or 16:9 for YouTube before you upload. MiniMax accepts first frames between 2:5 and 5:2 with a short edge over 300 pixels, as JPG, PNG or WebP under 20 MB.

### Prompt length

Keep prompts under 1,500 characters. Hailuo 02 here reads the first 1,500 characters, and MiniMax documents a 2,000-character limit for its API.

- image cropper for vertical and square frames
- aspect ratio calculator

PRICING

## Hailuo 2.3 credits and clips per plan

Every Hailuo 2.3 clip costs a flat 17 credits here, so a plan's monthly credits divided by 17 gives the number of clips it covers. There is no separate Hailuo subscription: Hailuo draws from the same balance as every other model on the platform. The table uses each plan's base credit amount; larger credit options are available on every plan.

### Charged when the clip arrives

Your balance must cover the clip before the job starts, and credits are deducted when the video is delivered. A render that fails costs nothing.

### Free accounts

A new account gets 10 free credits once. They work on image models only (Z-Image, FLUX.2 and Seedream 4.5), so Hailuo needs a paid plan, starting with Starter at $19 a month.

### No unlimited Hailuo

Hailuo is not part of the unlimited video pool on this platform, and the annual unlimited windows cover Seedance 2.5, not Hailuo. Every Hailuo render uses credits.

### Mix models on one balance

Credits are shared, so you can sketch five ideas from text on Hailuo 02 for 85 credits, then animate the best one with Hailuo 2.3 or finish it on another model.

| Plan | Price per month | Credits per month | Hailuo 2.3 clips | Seconds of video |
| --- | --- | --- | --- | --- |
| Starter | $19 ($14 billed annually) | 150 | 8 clips | 48 s |
| Professional | $49 ($29 billed annually) | 450 | 26 clips | 156 s |
| Ultra | $99 ($69 billed annually) | 1,000 | 58 clips | 348 s |
| Business | $299 ($199 billed annually) | 3,500 | 205 clips | 1230 s |

- plan prices and credit options

MOTION

## Image-to-video and motion: what MiniMax claims for Hailuo 2.3

MiniMax says Hailuo 2.3 handles motion better than earlier versions, from body movement and physical actions to small facial expressions. These are the vendor's own claims from its October 2025 announcement and model pages. AI Content Drop has not run a benchmark of Hailuo 2.3.

### Body movement and physical actions

MiniMax writes that 2.3 improves physical actions and keeps body movement fluid and natural, also during dynamic camera moves. It also claims near-photorealistic lighting, shadow and color.

### Faces and micro-expressions

MiniMax claims more natural facial performance and micro-expression changes in live-action shots. That matters most for close-ups of a person who reacts to something off camera.

### Stylized looks

According to MiniMax, 2.3 supports a wider range of art styles than earlier Hailuo models and names anime, illustration, ink wash and game CG. The Hailuo AI site adds that better style consistency reduces off-style frames and flicker.

### Object motion for ads

MiniMax says the model responds better to object motion commands and that beta creators who made e-commerce ads reported a higher success rate. MiniMax gives no figures for that claim.

### Why a start image helps

A start image fixes the product, the face and the composition before the model adds motion. The model then only has to decide what moves, which removes much of the guesswork of text-only generation.

- guide to image-to-video for ads

PROMPTING

## How to prompt Hailuo 2.3

Prompt Hailuo 2.3 with one clear action, one camera move and the mood, and let the start image carry the look. Six seconds holds about one beat, so keep to one main event per clip.

### Describe the motion, not the picture

The start image already shows the subject, the setting and the light. Spend the prompt on what changes: who moves, in which direction, how fast, and where the camera goes.

### Use one camera move

MiniMax's API documents 15 bracketed camera commands for Hailuo 2.3 and Hailuo 02, listed in the table above. MiniMax recommends no more than 3 commands combined in one bracket, such as [Pan left,Pedestal up]. It says plain-language camera directions also work, but the commands are more exact. This platform passes your prompt text through unchanged, so you can try them.

### Name the speed and the weight

Words such as slowly, gently, suddenly or heavy tell the model how the motion should feel. MiniMax built the Hailuo family around physical motion, so fabric, hair, liquid and smoke are good subjects to describe.

### Say what must stay still

If a product label or a logo must stay readable, say that the object stays centered and still while the camera or the light moves. Fewer moving parts give the model less to get wrong.

| Move | Commands |
| --- | --- |
| Truck (sideways) | [Truck left], [Truck right] |
| Pan | [Pan left], [Pan right] |
| Push | [Push in], [Pull out] |
| Pedestal (up or down) | [Pedestal up], [Pedestal down] |
| Tilt | [Tilt up], [Tilt down] |
| Zoom | [Zoom in], [Zoom out] |
| Shake | [Shake] |
| Follow | [Tracking shot] |
| Static | [Static shot] |

- Hailuo JSON prompt guide for API users
- hook generator for the opening line

USE CASES

## Hailuo 2.3 for ads, anime and product shots

Hailuo 2.3 fits short, motion-led clips where the look is already decided in a still: product shots, stylized and anime scenes, and feed ads that need many variants. At 17 credits per clip it is one of the lower-cost ways on this platform to add movement to an image.

### Product shots

Start from a clean product photo on a plain background and ask for a slow camera move, a light sweep or a gentle push-in. Keep the product still and move the camera or the light, which protects the label and the shape.

### Anime and stylized scenes

Upload an anime still, an illustration or a game-style frame and describe a single action: hair lifting in the wind, a turn of the head, petals crossing the frame. MiniMax names anime, illustration, ink wash and game CG as styles that 2.3 handles better than earlier Hailuo models.

### Ad variants for testing

Because one clip costs 17 credits, ten variants of a 6-second hook cost 170 credits. Make several start images, or several motion prompts for one image, then keep the version that performs best in your ad account.

### Social posts

Six seconds suits a hook, a loop or a cutaway in Reels, Shorts and TikTok. Crop the start image to vertical first, because the clip keeps the shape of the image.

- A/B testing video ads across models
- image-to-video scripts for Google Ads

BEFORE YOU GENERATE

## Hailuo 2.3 limits and failure modes

The main limits of Hailuo 2.3 here are a fixed 6-second length, 768p output, no audio and the need for a start image. The problems below are common in short image-to-video clips, and each comes with a fix.

### Too many events in six seconds

A prompt with several actions can end mid-action or skip steps. Cut the prompt to one action, or split the idea into two clips and join them in an editor.

### The wrong shape

The clip follows the shape of the start image. A landscape photo gives a landscape clip, even for a vertical post, so crop before you upload.

### Text and logos that drift

Small text on packaging can blur or change when it moves. Keep labels large and still, and add titles or logos in your editor after the render.

### Faces that change on big turns

A head that turns far away from the camera can come back looking slightly different. Keep the face toward the camera, or ask for small turns only.

### Silent output

Hailuo makes no sound. Plan the audio separately, or choose Seedance 2.5 or Wan 3.0 here when the clip needs sound from the same render.

### Images the model rejects

MiniMax does not accept first frames outside the 2:5 to 5:2 range or with a short edge of 300 pixels or less. Very small images and extreme panoramas fail before any motion is made, and a failed render costs nothing here.

COMPARE

## Hailuo 2.3 vs Kling 3.0 vs Wan 3.0 vs Seedance 2.5 on this platform

Hailuo 2.3 is a low-cost, image-led choice for 6-second clips, while Kling 3.0, Wan 3.0 and Seedance 2.5 render longer clips, and Wan 3.0 and Seedance 2.5 also make sound. The table compares what each model does on AI Content Drop today, not each maker's headline maximum. We have not run a quality benchmark across the four, so the last row describes fit, not a score.

### Pick Hailuo 2.3 when

You already have the image and need a short, inexpensive motion clip, especially a stylized or anime look.

### Pick Kling 3.0 when

You also start from an image but need up to 15 seconds in one clip, or a higher quality mode than 768p.

### Pick Wan 3.0 or Seedance 2.5 when

The clip needs sound from the same render, runs longer than 15 seconds, or must start from text alone on a current-generation model.

|  | Hailuo 2.3 | Kling 3.0 | Wan 3.0 | Seedance 2.5 |
| --- | --- | --- | --- | --- |
| Maker | MiniMax | Kuaishou | Alibaba | ByteDance |
| Inputs here | Start image required, plus text | Start image required, plus text | Text, a start frame, or start and end frames | Text, or text plus one image |
| Clip length here | 6 s | 3–15 s | 2–30 s | 4–30 s |
| Resolution here | 768p | Set by quality mode (see the Kling 3.0 page) | 480p, 720p or 1080p | 480p or 720p |
| Audio here | None | See the Kling 3.0 page | Native audio | Generated with the video |
| Credits for a 6 s clip | 17 | 22 | 12 at 480p, 18 at 720p, 36 at 1080p | 24 at 480p, 47 at 720p |
| Pricing model | Flat per clip | Flat per clip | Per second, by resolution | Per second, by resolution |
| Good fit | A finished still turned into a short social clip | Image-led shots that need more than 6 s | Long takes with sound, 1080p, start and end frames | One continuous take of up to 30 s with sound |

- Kling 3.0 generator with credits
- Wan 3.0 online generator
- Seedance 2.5 for 30-second takes
- speed test of AI video models

NAMING

## Hailuo vs MiniMax: the names explained

MiniMax is the company, and Hailuo is the brand of its video models and of its consumer video site and app. So "MiniMax Hailuo", "Hailuo AI" and "MiniMax video" usually point to the same model family.

### Hailuo AI, the site and the app

Hailuo AI at hailuoai.video is MiniMax's own video product, sold with its own plans. MiniMax says Hailuo 2.3 rolled out on the Hailuo AI website, the mobile app and its Open Platform API at the same time.

### Model names by version

MiniMax's model line, oldest to newest, with the names its API uses:

- Hailuo 01 "Live" and the I2V-01 models: earlier image-to-video models, at 720p in MiniMax's API.
- Hailuo 02 (MiniMax-Hailuo-02): released June 18, 2025, with native 1080p for 6-second clips.
- Hailuo 2.3 and Hailuo 2.3 Fast (MiniMax-Hailuo-2.3 and MiniMax-Hailuo-2.3-Fast): released October 28, 2025. Fast is image-to-video only.
- MiniMax H3 (MiniMax-H3): released July 31, 2026, and listed by MiniMax as its current video model. Not offered here yet.

### Why "02" and then "2.3"

MiniMax named the June 2025 model Hailuo 02 and the October 2025 update Hailuo 2.3. The numbering looks odd, but the order is clear: 2.3 is the newer model. Some articles call 2.3 "Hailuo 02 (2.3)", which mixes up two separate models.

### MiniMax's own API

Developers can call the models directly on MiniMax's API platform, which bills per clip. On November 7, 2026, MiniMax listed $0.28 for a 6-second 768p Hailuo 2.3 clip, $0.56 for 10 seconds at 768p and $0.49 for 6 seconds at 1080p. That route needs a MiniMax developer account and code; here you use credits and a web studio instead.

- best AI video generators for 2026

DEVELOPERS

## Run Hailuo 2.3 through the API or MCP

Yes, Hailuo 2.3 is in the AI Content Drop REST API and MCP server under the model id hailuo_2_3, and it needs an image URL to animate. Browsing the model list and quoting a job need no key; generating video needs an API key on a paid plan.

### REST API

Send a video generation request with the model hailuo_2_3, a prompt and an image URL, then poll for the result. Send an Idempotency-Key header so that a retry cannot charge you twice.

### MCP for AI agents

Connect the MCP server to Claude, ChatGPT, Cursor or another MCP client, then ask the agent to animate an image with Hailuo 2.3. The model list marks Hailuo 2.3 with needs_start_image, and the generate_video tool takes an image_url for it.

### Same credits as the studio

An API or MCP render costs the same 17 credits as the web studio and draws from the same balance.

- developer API documentation
- MCP server for AI agents

STEP BY STEP

## How to run Hailuo 2.3 here, step by step

Choose a plan, open Hailuo 2.3 in the model list, add a start image and a motion prompt, and generate. The whole flow runs in the browser, with no Hailuo or MiniMax account.

### 1. Get credits

Create an account and choose any paid plan. Starter at $19 a month includes 150 credits, enough for 8 Hailuo 2.3 clips.

### 2. Prepare the start image

Crop the image to the shape you will publish: 9:16 for Reels, Shorts and TikTok, 16:9 for YouTube, 1:1 for square feeds. Use a sharp, well-lit image that you hold the rights to.

### 3. Open Hailuo 2.3

Open the model marketplace, pick Hailuo 2.3, and attach your image as the first frame.

### 4. Write the motion prompt

Describe one action and one camera move in a sentence or two. Add a bracketed command such as [Push in] when you want exact camera control.

### 5. Generate and download

Check the quote of 17 credits, generate, and download the MP4 when it is ready. Add music or a voice-over in your editor, because the clip is silent.

- create a free account
- full model marketplace

Starter prompts

## Hailuo 2.3 prompts to start with

Each prompt below is written for one Hailuo 2.3 version. Open it in the generator with the prompt already filled in, then change the subject, setting or camera move to fit your project.

- ### Skincare bottle light sweep

  Animate a packshot for a product page or an ad

  > The glass serum bottle stays centered and perfectly still on the stone plinth. [Truck left] The camera glides slowly sideways while a soft band of warm light sweeps across the glass from left to right. A faint mist drifts low behind the plinth. Calm, premium, clean studio mood.

  [Run this prompt in Hailuo 2.3](https://aicontentdrop.com/generate/marketplace?models=hailuo_2_3&prompt=The+glass+serum+bottle+stays+centered+and+perfectly+still+on+the+stone+plinth.+%5BTruck+left%5D+The+camera+glides+slowly+sideways+while+a+soft+band+of+warm+light+sweeps+across+the+glass+from+left+to+right.+A+faint+mist+drifts+low+behind+the+plinth.+Calm%2C+premium%2C+clean+studio+mood.)
- ### Anime wind moment

  Stylized character clip from an anime still

  > Anime style. A gust of wind lifts the girl's hair and the ribbon on her school uniform; cherry petals stream across the frame from right to left. She slowly turns her head toward the camera and gives a small, shy smile. [Static shot] Soft afternoon light, gentle and dreamy mood.

  [Run this prompt in Hailuo 2.3](https://aicontentdrop.com/generate/marketplace?models=hailuo_2_3&prompt=Anime+style.+A+gust+of+wind+lifts+the+girl%27s+hair+and+the+ribbon+on+her+school+uniform%3B+cherry+petals+stream+across+the+frame+from+right+to+left.+She+slowly+turns+her+head+toward+the+camera+and+gives+a+small%2C+shy+smile.+%5BStatic+shot%5D+Soft+afternoon+light%2C+gentle+and+dreamy+mood.)
- ### Coffee pour close-up

  Food and drink motion with liquid and steam

  > Hot coffee pours from a steel kettle into the white ceramic cup in a thin, steady stream. Steam curls upward and the crema swirls as the cup fills. [Push in] The camera moves slowly closer to the cup. Warm morning window light, cozy cafe mood, shallow depth of field.

  [Run this prompt in Hailuo 2.3](https://aicontentdrop.com/generate/marketplace?models=hailuo_2_3&prompt=Hot+coffee+pours+from+a+steel+kettle+into+the+white+ceramic+cup+in+a+thin%2C+steady+stream.+Steam+curls+upward+and+the+crema+swirls+as+the+cup+fills.+%5BPush+in%5D+The+camera+moves+slowly+closer+to+the+cup.+Warm+morning+window+light%2C+cozy+cafe+mood%2C+shallow+depth+of+field.)
- ### Portrait micro-expression

  Close-up reaction shot for a story or an ad

  > The woman looks at something just off camera. Her eyes widen slightly, then she breaks into a slow, genuine smile and lets out a small laugh as her shoulders relax. [Static shot] Natural window light, realistic skin texture, intimate and warm mood.

  [Run this prompt in Hailuo 2.3](https://aicontentdrop.com/generate/marketplace?models=hailuo_2_3&prompt=The+woman+looks+at+something+just+off+camera.+Her+eyes+widen+slightly%2C+then+she+breaks+into+a+slow%2C+genuine+smile+and+lets+out+a+small+laugh+as+her+shoulders+relax.+%5BStatic+shot%5D+Natural+window+light%2C+realistic+skin+texture%2C+intimate+and+warm+mood.)
- ### Ink-wash landscape

  Stylized background for a brand film or title card

  > Chinese ink-wash painting style. Mist rolls slowly between the mountain peaks and a lone boat drifts across the still lake, leaving a thin ripple. A flock of birds crosses the sky from left to right. [Pan right] The camera pans gently across the scene. Quiet, contemplative mood.

  [Run this prompt in Hailuo 2.3](https://aicontentdrop.com/generate/marketplace?models=hailuo_2_3&prompt=Chinese+ink-wash+painting+style.+Mist+rolls+slowly+between+the+mountain+peaks+and+a+lone+boat+drifts+across+the+still+lake%2C+leaving+a+thin+ripple.+A+flock+of+birds+crosses+the+sky+from+left+to+right.+%5BPan+right%5D+The+camera+pans+gently+across+the+scene.+Quiet%2C+contemplative+mood.)
- ### Night sprint for a sneaker ad

  Vertical social hook from a lifestyle photo

  > The runner pushes off the wet pavement and sprints toward the camera; water splashes from each step and neon reflections ripple in the puddles. [Tracking shot] The camera moves backward and keeps the runner centered. Night city, blue and magenta light, energetic mood.

  [Run this prompt in Hailuo 2.3](https://aicontentdrop.com/generate/marketplace?models=hailuo_2_3&prompt=The+runner+pushes+off+the+wet+pavement+and+sprints+toward+the+camera%3B+water+splashes+from+each+step+and+neon+reflections+ripple+in+the+puddles.+%5BTracking+shot%5D+The+camera+moves+backward+and+keeps+the+runner+centered.+Night+city%2C+blue+and+magenta+light%2C+energetic+mood.)
- ### Harbor at sunrise from text

  Sketch a scene from text before you make a start image

  > Aerial view of a coastal city at sunrise. Golden light spreads across the rooftops and the harbor as fishing boats leave the docks and draw white wakes on the calm water. [Pedestal down] The camera descends slowly toward the waterfront. Cinematic, warm, peaceful mood.

  [Run this prompt in Hailuo 02 (the Hailuo AI card)](https://aicontentdrop.com/generate/marketplace?models=hailuo_ai&prompt=Aerial+view+of+a+coastal+city+at+sunrise.+Golden+light+spreads+across+the+rooftops+and+the+harbor+as+fishing+boats+leave+the+docks+and+draw+white+wakes+on+the+calm+water.+%5BPedestal+down%5D+The+camera+descends+slowly+toward+the+waterfront.+Cinematic%2C+warm%2C+peaceful+mood.)
- ### Dancer in a flowing dress

  A longer movement take on Hailuo 02

  > A dancer in a flowing red dress spins across an empty sunlit studio while the fabric swirls around her. She slows, raises one arm and finishes in a still pose facing the window. [Tracking shot] The camera follows her at a steady distance. Warm light, graceful mood.

  [Run this prompt in Hailuo 02 (the Hailuo AI card)](https://aicontentdrop.com/generate/marketplace?models=hailuo_ai&prompt=A+dancer+in+a+flowing+red+dress+spins+across+an+empty+sunlit+studio+while+the+fabric+swirls+around+her.+She+slows%2C+raises+one+arm+and+finishes+in+a+still+pose+facing+the+window.+%5BTracking+shot%5D+The+camera+follows+her+at+a+steady+distance.+Warm+light%2C+graceful+mood.)

Use cases

## What you can make with Hailuo 2.3

Hailuo 2.3 fits these kinds of video work on AI Content Drop.

- ### E-commerce product clips

  Animate packshots and catalog photos into 6-second clips for product pages and ads, with the product kept still while the camera or the light moves.

  [AI video for e-commerce brands](https://aicontentdrop.com/use-cases/ecommerce)
- ### Social hooks and loops

  Turn a vertical still into a hook for Reels, Shorts or TikTok. Six seconds fits a loop or the opening beat of a longer edit.

  [AI video for social media teams](https://aicontentdrop.com/use-cases/social)
- ### Agency ad variants

  Test many motion ideas for one client image at 17 credits each, then move the winning idea to a longer model for the final cut.

  [AI video for agencies](https://aicontentdrop.com/use-cases/agencies)
- ### Creator and anime clips

  Bring illustrations, anime frames and character art to life with small, expressive motion, an area MiniMax highlights for Hailuo 2.3.

  [AI video for creators](https://aicontentdrop.com/use-cases/creators)

FAQ

## Hailuo 2.3 questions and answers

Short answers to the questions people ask most about Hailuo 2.3 on AI Content Drop.

### What is Hailuo AI?

Hailuo AI is MiniMax's AI video product: a website and a mobile app, and the name of the model family behind them. The models turn text or images into short clips, and the newest Hailuo-branded version is Hailuo 2.3, released in October 2025. On AI Content Drop you can run Hailuo 2.3 and Hailuo 02 with credits, without a Hailuo account.

### Who makes Hailuo?

MiniMax makes Hailuo. MiniMax is an AI model company founded in early 2022 that also builds text, speech and music models and runs its own API platform. AI Content Drop is an independent platform that offers Hailuo models next to 50+ other models from one credit balance.

### Is Hailuo AI free?

Not on AI Content Drop: Hailuo runs on paid plans, starting with Starter at $19 a month. A new account gets 10 free credits once, for image models only (Z-Image, FLUX.2 and Seedream 4.5). On its own Hailuo AI site, MiniMax says model launch periods may include daily free trial credits, so check the site for its current offer.

### How do I get free Hailuo credits?

The only free Hailuo credits come from MiniMax's own Hailuo AI site, which says new model launches may include daily free trial credits that vary by plan. The 10 free credits you get when you sign up for AI Content Drop cover images only, so Hailuo clips here use credits from a paid plan.

### How much is Hailuo AI per month?

On AI Content Drop, Hailuo comes with any paid plan, from $19 a month for 150 credits, which covers 8 Hailuo 2.3 clips. There is no separate Hailuo fee. MiniMax sells its own Hailuo AI subscriptions on hailuoai.video and bills its developer API per clip, from $0.28 for a 6-second 768p clip as listed on November 7, 2026.

### How long can Hailuo videos be?

Hailuo 2.3 and Hailuo 02 make clips of up to 10 seconds at MiniMax: 6 or 10 seconds at 768p, and 6 seconds at 1080p. On AI Content Drop, Hailuo 2.3 renders 6 seconds and Hailuo 02 renders 6 or 10 seconds, both at 768p. For one take of up to 30 seconds, use Seedance 2.5 or Wan 3.0 here.

### Hailuo 2.3 vs Hailuo 02: what changed?

Hailuo 2.3 is the newer model, released on October 28, 2025, about four months after Hailuo 02. MiniMax says 2.3 improves body movement, physical actions, facial micro-expressions, stylized looks such as anime and ink wash, and response to motion commands, at the same API price. The resolution and length options did not change. Here, 2.3 needs a start image, while 02 also runs from text.

### Is Hailuo better than Kling?

Neither is better for every job. On this platform, Hailuo 2.3 costs 17 credits for a 6-second 768p clip, while Kling 3.0 costs 22 credits and runs 3 to 15 seconds; both need a start image here. Choose Hailuo for short, low-cost image animation and stylized looks, and Kling when you need a longer clip. We have not run a head-to-head quality test.

### Does Hailuo have audio?

No. Hailuo 2.3 and Hailuo 02 make silent video: MiniMax's API documentation lists no audio output for them, and clips from this platform have no soundtrack. Add music or a voice-over in an editor, or use Seedance 2.5 or Wan 3.0 here, which make sound in the same render.

### Are Hailuo and MiniMax the same?

Not exactly: MiniMax is the company, and Hailuo is its video brand. Hailuo names both the model family, such as Hailuo 02 and Hailuo 2.3, and MiniMax's consumer video site and app. In MiniMax's API the models carry both names, for example MiniMax-Hailuo-2.3. MiniMax's newest video model is called MiniMax H3 in its documentation.

### Is MiniMax Chinese?

MiniMax describes itself as a global AI foundation model company, founded in early 2022, and its investor-relations site lists an operating company in Shanghai called Shanghai MiniMax. When you run Hailuo on AI Content Drop, your account and your payment are with AI Content Drop, not with MiniMax.

### Is Hailuo AI safe to use?

Safety depends on what you share. When you run Hailuo here, you sign up with and pay AI Content Drop and need no Hailuo account, but your prompt and start image are sent to the model for rendering. Upload only images you hold the rights to, and leave out private or sensitive photos. MiniMax's own Hailuo AI site has its own terms and privacy policy.

### What is Hailuo used for?

Hailuo is used for short AI video clips: product and e-commerce shots, social hooks, anime and illustrated scenes, and B-roll. MiniMax highlights body motion, facial expressions and stylized looks for Hailuo 2.3. Its clip length of 6 to 10 seconds suits ads and feed posts better than long scenes.

### Can I use Hailuo 2.3 without a start image?

Not on this platform: Hailuo 2.3 here is image-to-video only, so each request needs a start image. For text-only prompts, use Hailuo 02 (the Hailuo AI card) at 17 credits, or Wan 3.0 and Seedance 2.5, which also start from text. MiniMax's own API offers Hailuo 2.3 text-to-video, but this platform does not.

### Can I use Hailuo 2.3 through an API or MCP?

Yes. On AI Content Drop, Hailuo 2.3 is in the REST API and the MCP server as hailuo_2_3, at the same 17 credits per clip as the studio. Send an image URL with the prompt. Listing models and quoting jobs is free, and generating needs a paid plan. MiniMax also sells direct API access, billed per clip, on its own platform.

### What is Hailuo 2.3 Fast?

Hailuo 2.3 Fast is MiniMax's faster, lower-priced image-to-video variant of Hailuo 2.3, released the same day. MiniMax says it cuts batch costs by up to 50%, and its API lists $0.19 for a 6-second 768p clip. AI Content Drop does not offer Hailuo 2.3 Fast; the Hailuo 2.3 here is the standard version.

### Is MiniMax H3 available here?

Not yet. MiniMax released H3 on July 31, 2026, and lists it as its current video model, with Hailuo 2.3 moved to legacy status. AI Content Drop does not offer H3 at this time, so Hailuo 2.3 is the newest MiniMax model you can run here.

## Wan, Hailuo and fast-model guides

Reviews, prompt guides and side-by-side tests that go deeper than this Hailuo 2.3 overview.

- Wan 2.6 JSON prompt guide
- Wan 2.7 review
- Google Ads video scripts for Wan 2.7
- Writing a Google Ads video script
- Image-to-video Google Ads scripts
- Hailuo 2.3 JSON prompt guide
- Hailuo 02 review
- AI video model speed test
- Self-hosted vs cloud AI video costs

Other model and product pages: [Seedance 2.5 page with examples and credits](https://aicontentdrop.com/seedance-2-5) · [Seedance 2.0 generator](https://aicontentdrop.com/seedance-2-0) · [Kling 3.0 online generator](https://aicontentdrop.com/models/kling) · [Veo page with Fast and Quality credits](https://aicontentdrop.com/models/veo-3) · [Wan 3.0 hub with prompts and examples](https://aicontentdrop.com/models/wan-3-0) · [UGC ad maker with AI avatars](https://aicontentdrop.com/features/ugc) · [AI model marketplace](https://aicontentdrop.com/marketplace) · [all creator tools](https://aicontentdrop.com/tools) · [best AI video generator rankings](https://aicontentdrop.com/best-ai-video-generator) · [credit pricing page](https://aicontentdrop.com/pricing)

## Other models you can run here

AI Content Drop runs 50+ models on one credit balance. These pages cover the closest alternatives to Hailuo 2.3.

- Kling 3.0 AI video generator
- Wan 3.0 online with sound
- Veo 3.1 video generator
- Seedance 2.5 long-take generator
- Seedance 2.0 with 1080p and 4K
- AI video generators compared
- plans and credit prices

## Sources

Facts about Hailuo 2.3 from MiniMax come from these official pages, checked on the dates shown. Credit costs and plan prices come from the AI Content Drop price list.

- MiniMax News: MiniMax Hailuo 2.3 announcement (October 28, 2025)

  (checked

  November 7, 2026

  )
- MiniMax News: MiniMax Hailuo 02 announcement (June 18, 2025)

  (checked

  November 7, 2026

  )
- MiniMax API docs: image-to-video (resolutions, lengths, first-frame rules, camera commands)

  (checked

  November 7, 2026

  )
- MiniMax API docs: text-to-video

  (checked

  November 7, 2026

  )
- MiniMax API docs: models overview (current and legacy video models)

  (checked

  November 7, 2026

  )
- MiniMax API docs: video pricing

  (checked

  November 7, 2026

  )
- MiniMax API docs: model release notes

  (checked

  November 7, 2026

  )
- Hailuo AI: Hailuo 2.3 model page

  (checked

  November 7, 2026

  )
- MiniMax: About us

  (checked

  November 7, 2026

  )
- MiniMax Investor Relations: management

  (checked

  November 7, 2026

  )

## Make your first Hailuo 2.3 video

Pick a prompt from this page or write your own, choose a Hailuo 2.3 version, and pay for each clip with the credits in your plan.

Open the Hailuo 2.3 generator

See plans and credits